digital design for the world wide web

Our Process

The most important skill for a professional designer is the ability to listen.

Why? Because the first step in the design process is to gather information. A creative process truly tailored to client needs is not possible without honest, two-way communication, and that isn't possible without having a vision to share.

So, tell us something about yourself.

Give us an overview of your organization. Let us know where you'd like it to be in a few months — or a few years. You probably have ideas about the role of the Web in all this; share those with us, too. Examples, good and bad, are always useful. Share your thoughts about what you like, or don't like, either from the Web or print and broadcast media.

Understanding Your Vision

A keen understanding of the client's vision — and making it our own for the duration of the project — sets the tone for the design process. So, the more we know about you and your goals, the better our chances of crafting content that fits your needs and meets your expectations.

We evaluate your vision via the following considerations, which apply to all digital design...

It must have a purpose, an audience, and relevant content.

  • Purpose
    What is the purpose of your online presence? Do you want to provide information, promote services, sell products? Do you have goals related to income, visitor traffic, or other criteria?
  • Audience
    What specific group of people do you need to reach? Consider the age, gender, and interests of your target audience — demographics will play a big role in the design style for your project.
  • Content
    What is your target audience looking for? Will they be searching for specific information, products, or services? To give them what they want, we need to know what they want.

We will, of course, continue to be good listeners throughout the entire design process. However, once we have a solid understanding of your vision, and how the Web can be utilized to help you achieve your goals, it will be time to apply what we've learned to planning the project in earnest.

Next: Planning






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