WEB SITE SEARCH OPTIMIZATION: optimization process
step two: coding & testing
Making web content more "visible" to online search engines is essential for improved rankings in search results. The optimization process continues with modifications to targeted pages and includes testing and refinement of all optimizations.
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| Site Analysis | Coding & Testing | Deployment |
We test and re-test each optimization as it is implemented, making refinements as we go. Although this process can be time consuming, it is the best way to make the page-ranking technologies of the major search engines work in your favor instead of against you.
Don't worry if you've invested a lot in the visual design of your site; most search optimizations are done "under the hood" and do not impact the outward appearance of the modified pages.
In the final step, we deploy the updated pages to your web server...