WEB SITE SEARCH OPTIMIZATION: optimization process
digital design
for the
world wide web
step one: site analysis
Making web content more "visible" to online search engines is essential for improved rankings in search results. This process begins with careful, line-by-line analysis of all content targeted for optimization.
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| Site Analysis | Coding & Testing | Deployment |
Careful analysis of your site reveals what areas are in need of optimization and what techniques can best be applied to achieve the desired improvements.
Our evaluations are shaped by the fact that search engines "see" web pages differently than you might expect — with far greater emphasis on relevant textual content than whiz-bang graphics. In fact, a page that might look great to you could be virtually invisible to a search service like Google!
That's why most of our analysis is done "under the hood", looking for ways to optimize page structure, content, and even positioning of content, even if the site's outward appearance is unchanged.
Next, we implement optimizations and begin testing and refinement...